School Harbor names new COO and launches dedicated product vertical

School Harbor said it appointed Jenna Catalon Songer as chief operating officer and formally established Product as its own practice as the Arizona edtech services firm expands its work with K-12 and education clients. The company also signaled a push into proprietary software and platforms to support longer-term growth.

Why it matters: - School Harbor is adding operating structure as it grows from a services partner into a broader product and software business. - The new Product practice is meant to support deeper strategy work for education companies as their platforms mature. - The shift could expand School Harbor’s role with schools, nonprofits and edtech investors seeking both execution support and longer-term product development.

What happened: - School Harbor named Jenna Catalon Songer chief operating officer. - Songer previously served as co-founder and president of School Harbor Creative. - School Harbor also formally created Product as a standalone vertical. - The announcement was made Sept. 14, 2026, from Phoenix.

The details: - School Harbor describes itself as a product development and marketing partner for education technology companies and organizations. - The company said Product had long existed inside both Creative and Engineering, where it bridged the two teams. - School Harbor said the new structure reflects increased investment in product-specific services for client partners. - The company is also exploring its own products, proprietary software and platforms. - School Harbor said those efforts are designed to scale support beyond services delivery alone. - The company said the goal is to build longer-term relationships with the schools and organizations it serves. - CEO Jared Stein said Songer’s appointment reflects the operational discipline the company’s growth now requires. - Stein said the standalone Product practice will support deeper, longer-horizon product strategy work. - Stein also said School Harbor is building software and platforms that are increasingly part of its own roadmap. - School Harbor says education companies or edtech investors can schedule a discovery call at the company’s website or email crew@schoolharbor.com.

Between the lines: - The organizational changes suggest School Harbor is trying to separate core service delivery from product strategy and software development. - That can make it easier for the company to serve mature platforms while also developing offerings that may become part of its own business. - The announcement also positions School Harbor more clearly for clients that need both marketing support and technical execution.

What's next: - School Harbor is expected to continue building out its Product practice. - The company is also likely to keep pursuing proprietary software and platform development alongside client services. - The new COO role should help support the next stage of operating growth.