Enduraphin becomes RIT Athletics’ official protein partner

Enduraphin will supply NSF Certified for Sport protein and nutrition education to Rochester Institute of Technology student-athletes under a new athletics partnership announced Oct. 5, 2026. The deal adds fueling options at RIT’s Athletics Fueling Station and expands Enduraphin’s visibility across Tigers sports.

Why it matters: - The partnership gives RIT student-athletes access to certified protein products and nutrition education in one place. - The deal ties performance fueling to recovery support, which can affect training, competition and day-to-day athlete routines. - Enduraphin gains a campus platform to reach collegiate athletes with its team-oriented nutrition products.

What happened: - Enduraphin was named the Official Protein Partner of Rochester Institute of Technology Athletics. - The announcement came Oct. 5, 2026, in Rochester, New York. - Enduraphin protein products will be added to the RIT Athletics Fueling Station. - The partnership is designed to give Tigers more fueling options as they train, compete and recover.

The details: - Enduraphin’s NSF Certified for Sport protein will be offered in bulk pouches and PHINTECH Ready-To-Mix bottles. - The Ready-To-Mix bottles are designed for team fueling and let student-athletes add water and shake. - RIT Athletics will receive an annual nutrition seminar led by a registered dietitian. - The seminar is intended for student-athletes and Athletics staff. - The agreement also includes approved sampling and product displays. - Enduraphin will serve as the presenting sponsor of the RIT Student-Athlete of the Week. - The sponsor role will recognize Tigers throughout the year. - RIT Athletics Executive Director Jacqueline Nicholson said the partnership is another step in how the department approaches performance, recovery and student-athlete well-being. - Nicholson also said the collaboration pairs quality products with education and makes nutrition more intentional in the student-athlete experience.

Between the lines: - The partnership reflects a broader trend in college athletics toward combining product access with education, not just sponsorship. - Enduraphin is positioning certified nutrition as a competitive support tool, not only a retail product. - The deal also strengthens Enduraphin’s regional connection to Upstate New York, which co-founder Danny Drake referenced in his remarks.

What's next: - RIT student-athletes will begin seeing Enduraphin products in the Fueling Station. - The annual dietitian-led seminar will become part of the athletics nutrition support calendar. - Enduraphin and RIT Athletics will roll out sampling, displays and the Student-Athlete of the Week sponsorship over time. - Enduraphin said it expects to continue supporting RIT student-athletes with certified performance nutrition, education and resources.

The bottom line: - RIT is adding both protein access and nutrition education to its athlete support system, while Enduraphin gets a prominent foothold in college athletics.